Hibiscus is a natural herbal product from the dried Flora parts (Calyces) of the plant (Hibiscus Sabdariffa). The infusion that results from steeping Hibiscus calyces in water is enjoyed both as ice cold drink and as a hot tea.

Our Products

"Our success is driven by a combination of factors. Our dedicated team under the leadership of our supportive Board and visionary management. Our state-of-the-art infrastructure, incorporating centralized farms and advanced processing plants. And our talent for innovation reinforced by world-class marketing and distribution expertise."

The family started the business in Omrwaba town in western Sudan in 1936 founded by the first generations. The primary business was trading in oil crops, Gum Arabic and watermelon seeds. Then they built the first advanced oil mill for sesame and groundnut oil and that was the first generation of the family greatest achievement.